I was interested to see the large amount of commercial offers on the front page of the 3ABN web site...
Free offer, $30 slashed to $20, save 30% for "Pillars", $25 for "Miss Brenda's" Bedtime Stories (all suggested donations, of course), and $3 for a coloring book...
It looks to me like a commercial products web site with a little preaching thrown in.